Consumer Products

Right product at the right place, with the right price and at the right time is the number one business imperative of all consumer products companies. As markets become more complex and consumers become more demanding, marketing consumer products needs to go through a sea change. With this paradigm change, the need of the hour is to bring in processes and systems that are able to handle all the emerging challenges and also exploit market opportunities as they come up. This includes being able to act rapidly on strategic initiatives that are often driven by changing consumer, shopper, customer, supply chain and technology demands and their potential impact on profitability and growth.

With a unique blend of domain knowledge, technology expertise and delivery excellence best practices, we focus on building competency in emerging areas and innovative solutions for a number of global CPG clients.

Key Challenges

  • Decline in returns on Trade Spending
  • Demand for rapid innovation and coordinated product introduction
  • Profit Pressure due to rising input costs
  • Concern about Food Safety and Traceability
  • Growing demands on business value delivery from IT
  • Appropriate retail execution models for emerging markets
  • Increased retailer power and proliferation of private labels

ZIETA offers a wealth of experience and high-level expertise in the Consumer Products space. The team is focused on delivering business solutions in the areas of CRM, Supply Chain Management, Retail Collaboration, Marketing and Sales Analytics, Product and Master Data Management, New Product Development and Introductions.

ZIETA will help you identify and realize your goals through:

  • Bundled IT / Infrastructure/ BPO services to achieve higher operational efficiencies and cost savings through Delivery experience, Value Extraction approach, Shared Services and Industry Specific Offerings
  • Ability to identify white-spaces in major packages and build solutions through alliances in addition to joint Go-To-Market with vendors
  • Leverage ZIETA’s co-innovation network, global Labs and client partnerships to address business challenges.

ZIETA helps you:

  • Lower TCO of your IT infrastructure, product development and operations
  • Integrate and optimize your supply chain to augment responsiveness to market demand
  • Achieve greater accuracy in demand and increase in inventory turns
  • Reduce procurement lead times and increase work order on-time delivery
  • Improve your pricing mechanisms
  • Optimize your warranty costs
  • Improve R&D effectiveness and reduce time-to-market for products
  • Make informed decisions
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